A Placemark is a Feature with associated Geometry. In Google Earth, a Placemark appears as a list item in the Places panel. A Placemark with a Point has an icon associated with it that marks a point on the earth in the 3D viewer. (In the Google Earth 3D viewer, a Point Placemark is the only object you can click or roll over. Other Geometry objects do not have an icon in the 3D viewer. To give the user something to click, you would need to add a Point to the Polygon.)